Our service portfolio covers every stage of the value chain connected with digital products in the world of sports media. From Consulting over operational Project Management to Product Marketing.
Consulting
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Business Concept Development
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- Comprehensive vision (big picture)
- Strategy development
- Go-to-market plan
- Defining milestones
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Rights acquisition
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- Support in the acquisition of audiovisual media rights
- Tender analysis & recommended course of action
- Drafting of license agreements
- Support in obtaining a broadcasting license
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Tender management
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- Preparation of detailed requirements documents
- Compilation of comprehensive tender documents
- Selecting suitable service providers
- Operational execution of the tender process
- Professional evaluation of service providers & recommended course of action
- Commissioning of service providers
Realization
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Project management
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- Schedule and resource plan creation
- Cost calculation & risk identification
- Process management in agile work environments
- Management of the project team and/or various trades
- Service provider management
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Product management
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- Assistance with product development
- Preparation and execution of product roll-out
- Ongoing product support (marketing plans, operational deployment)
- Market observation (trends, competitors) & product controlling (assessments, budgeting)
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Product Intelligence
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- Defining essential product KPIs
- Setting up a sophisticated and targeted tracking structure
- Monitoring, evaluation & deduction of recommended course of action
Marketing
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Strategy
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- Product portfolio curation
- Inventory assessment & target group analysis
- KPI definition & reach forecast
- Product offer development & product presentation
- Advertising format development, including the development of special advertising formats
- Development of pricing strategy & yield management
- Content marketing
- Synchronization of form and substance
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Sales
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- Market research
- Advertising client acquisition
- Sales process management
- Customer activation and care
- Contract conclusion and billing
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Implementation
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- Planning of advertising media & advertising space management
- Creation of technical specifications & ad integration
- Quality assurance
- Reporting
- Optimization of advertising media deployment
Clients
Axel Springer Verlag Amazon.de Bild.de Deltatre Deutsche Telekom AG Exozet Fayteq Fraunhofer IIS IBU Impire Sports & Facts Lucky7even Nielsen Repucom Sporterpilot SPORTFIVE TeraVolt
