BRAND STUDY FOR Euro 2024
EURO 2024 was the sports event of the past year. Over 70 million viewers watched the 51 matches on MagentaTV and MagentaSport. The Sport.Media.Net team was responsible for advertising marketing and the integration of numerous top brands.
For the accompanying analysis of advertising effectiveness on MagentaTV, the study ‘Football Tracking EURO 2024 MagentaTV’ was created in collaboration with Nielsen. A pre-post survey was conducted to analyse how awareness of the advertising partners and their brand KPIs developed over time around the EURO 2024 and how their involvement in the EURO 2024 environment had a positive impact on brand perception.
More Top Stories
Media centre EURO 2024
Downloads
Magenta TV_UEFA EURO24_Ad media specifications
PDF – 111.44 KBAs of March 20, 2024
Current Marketing Document UEFA EURO2024
PDF – 3.95 MBOnly available after login
General Terms and Conditions
PDF – 592.57 KBGeneral Terms and Conditions at Magenta TV | Magenta Sport
Contact us
Ready to take your brand potential to the next level? Contact the SportMediaNet team now and discover limitless possibilities! Our dedicated team of experts is ready to optimise your marketing strategies, increase your reach and put your business in the spotlight. Explore customised solutions that meet your needs. Let's realise your vision together - contact us today and start your success story!