Google Analytics

This is a web analytics service. With this the user can measure the advertising return of interest "ROI" as well as track user behavior with flash, video, websites and applications.

Processing Company

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Purposes

This list represents the purposes of the data collection and processing.

Marketing
Analytics

Technologies Used

Cookies
Pixel
JavaScript
Device fingerprinting

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

Click path
Date and time of visit
Device information
Location information
IP address
Pages visited
Referrer URL
Browser information
Hostname
Browser language
Browser type
Screen resolution
Device operating system
Interaction data
User behaviour
Visited URL

Legal Basis

In the following the required legal basis for the processing of data is listed.

Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.

Data Recipients

Google Ireland Limited, Alphabet Inc., Google LLC

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

Some services forward the collected data to a different country. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

United States of America,Singapore,Chile,Taiwan

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Storage Information

Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.

Maximum age of cookie storage: 2 years

Stored Information

This service uses different means of storing information on a user’s device as listed below.

_ga

This is used to distinguish users.

Duration: 2 years

Type: cookie

Domain:
_gid

This is used to distinguish users.

Duration: 1 day

Type: cookie

Domain:
_gat_gtag_xxx

This is used to distinguish users.

Duration: 1 minute

Type: cookie

Domain:
_gac_xx

This contains information about which ad was clicked.

Duration: 2 months, 29 days

Type: cookie

Domain:

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